Rosalia, on the right, takes on this venture with a technical lens. She aspires to uncover the beauty world’s next cult product using her Mathematics and Fashion background. 

Luzmariana, on the left, a licensed esthetician with a degree in Marketing and over 5 years in the Makeup Industry, brings the knowledge and creativity of cosmetic products. Her focus on Editorial and Events makeup shines through the brand’s identity. 

Their friendship made it possible for their individual dreams to align and create BIDIZA at the perfect time. Their mission is to empower women through an elegant yet fun makeup line that brings a touch of magic to their everyday makeup.

Fun Fact: Bidiza is inspired by the word “Biddizza” which means Beauty in Sicilian and they chose this to honor their Italian roots.